Email Marketing And Sales Funnels

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Well we're winding down to the end of this short course. But we still need to go over a few things, so today we are going to jump right in and talk about your offer funnel and how to encourage people through the buyers journey.

Just because they are on your list and made that initial purchase doesn’t mean you should stop there. As I mentioned in the last lesson the people that purchased your initial offer have proven they are willing to spend money with you, so it’s your job to keep the momentum going.

Sales 101, you should always have something else for them to buy. Always keep in mind that the value is in the transaction, for both you and the customer. You are providing them with something they want or need and in exchange they are increasing revenue for your business.

So it only makes sense that you should have a suite of products ready to recommend to them. Generally a sales funnel will consist of several layers that include the free offer, a low cost offer (tripwire), median offer and a high ticket item.

As we discussed, the free offer is what you use to get them to join your email list. This can be anything that is relevant to the struggles they’re facing. It can be a report, ebook, video tutorial or even a short course like this one.
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